Multi-channel marketing, sometimes called Integrated Marketing is a top industry strategy to maximize engagement. Brands use this popular method to interact with their audience using a combination of marketing channels.
1) Identify your audience: Does your audience read the newspaper, or are they more suited to click a display ad on a website? Knowing your audience will determine the right platform.
2) Don’t get carried away: Two to three channels are usually enough to test the waters in a new marketing campaign. Stick to known strategies to generate the best results.
3) Consistency matters: Regardless of the strategies you choose, it’s important to treat them as a single plan. Make sure your message and voice are the same throughout your campaigns.
4) Measure everything: Some marketers will test a single channel against a multi-channel approach to measure results. When you run an A/B test, it allows the opportunity to test what is working and make revisions to overall improve the quality of your campaign.
Create successful Integrated Marketing plans by following these 4 tips or call Branding Iron Management! We have innovated Marketing Strategist who would be more than happy to help you navigate a successful marketing plan.