One of the biggest misconceptions about TV advertising is that it has to be expensive. While that may be true for broadcast TV, it doesn’t have to be the case with streaming video.
Why Broadcast Is Expensive
Broadcast ads are sold based on ratings and time slots. You’re paying for a broad audience—even if 75% of them aren’t your target market. For many businesses, that means a lot of wasted impressions and a high cost for minimal results.
Why Streaming Is More Cost-Effective
OTT and CTV advertising put you in control. Instead of paying for everyone, you only pay for the people who matter to your business. You can:
- Target households by income, geography, or interests.
- Deliver ads only to the devices your customers actually use.
- Track ad performance in real time.
Because you eliminate waste, your budget goes further. Smaller businesses that could never afford traditional TV can now run impactful video campaigns that actually compete with larger brands.
The Bonus: Measurable ROI
Streaming also comes with reporting that broadcast can’t touch. You’ll know how many people saw your ad, whether they engaged, and what actions they took afterward. That kind of data makes it easier to improve campaigns and maximize results.
👉 Stop overspending on broadcast and start saving with streaming video. Partner with Branding Iron Management.
About Branding Iron Management
Branding Iron Management is a dedicated media management company based in the Bryan-College Station area, boasting over 60 years of experience. Proudly hiring talent from Texas A&M University, our team is comprised almost entirely of Aggies, reflecting our commitment to helping local businesses.
We specialize in helping businesses grow through tailored media strategies, digital marketing, graphic design, and social media management. Our comprehensive marketing management services simplify the complexities of advertising, enabling you to effectively engage your target audience and achieve your business goals. At Branding Iron Management, we are in the business of helping businesses grow. Call at (979) 571-9919 or email Branding Iron Management for a free consultation today.
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