In the dynamic world of digital marketing, the ability to stay ahead of the curve is crucial for any business. Two things that stand out in today’s competitive world are running social advertisements and utilizing social media. Social media can help increase brand awareness and recognition, and advertisements can help with exposure and are necessary for companies in the Brazos Valley area. We’ll explore four compelling reasons why incorporating social ads and social media into your marketing arsenal is not just a good idea but a game-changer for your business.

A social advertisement is a paid promotional message strategically placed on social media platforms that can target a certain demographic. Social media involves posting on your platform for your active followers to see.  Here are four pros as to why you should be using both. 

1. Increases Traffic/ Sales

Social advertisements are your ticket to boosting website traffic and improving search engine rankings. With the ability to appeal to new consumers, you can generate new interest in what your business has to offer. The increased engagement directly translates to more clicks, shares, and ultimately, higher website traffic. And, social media can help strengthen sales by influencing buying decisions, amplifying the reach of blogs, and adding incentives like coupon codes, all ultimately helping to increase traffic/sales.

2. Brand loyalty

If you sometimes ask the question “Why aren’t my customers coming back”? Sometimes they need a reminder. We all live busy lives. Social media can help businesses build brand loyalty and create a loyal customer base. Social media advertising can also demonstrate social proofing, which can help turn one-time visitors into lifelong customers.

3. Cost-effective

There are very few forms of advertising that are free. But for most businesses, they can gain exposure just by building social media pages and posting regularly. Still, Social media advertising can be one of the most cost-effective compared to traditional advertising methods. And, being able to target specific demographics with social advertising, you can eliminate waste and focus on an audience that is of interest making your investment count.

4. Customer engagement

Contrary to popular belief, effective social media can help businesses engage with customers on a personal level. It’s all about the relationships. A strategic plan that encourages your potential clients to react and communicate with you or their friends about your product can be a powerful influencer. Social advertisements provide a platform for meaningful interactions. You can engage with your audience through comments, shares, and likes to foster a sense of community around your brand.   It can also help businesses showcase their products and services, highlight customer experiences, and answer questions.

A great example of a larger company that has utilized social is Starbucks. Starbucks has elevated coffee on social media to appeal to a large audience. They jump on social trend and bandwagons to keep an audience engaged. They reply to comments to keep engagement up and highlight customers. Not everyone has to have the large budget that Starbucks has for social, but simply using social can help achieve some of these goals. They have created brand loyalty and engagement just by simply implementing social into their marketing. 

So, the importance of adding social advertising and social media management to your marketing efforts is virtual. Social can be invaluable to small businesses in Central Texas. There is no debate- your business NEEDS to be doing both! Don’t know where to start? Branding Iron Management in Central Texas would love to help your brand reach its full potential and get you started with the world of social advertisements. Give us a call today.